Novalie offers colorfully fun and stylish clothing for moms who want to uplevel their style game and find added confidence. The brand was founded by Bonnie Wiscombe, a mother of 10 children and creator of the lifestyle blog Bonnie and Blithe.

Bonnie, founder of Novalie.co


Our Story:

Bonnie has always been a devotee of bold & bright fashion and remembers getting inspiration for her clothing choices as a child from some of the most fearless TV fashionistas of the 1980’s and ‘90’s (Punky Brewster, for example).


Bonnie’s dream is that stylish, wearable clothing can be a reality for every mom, and she created Novalie as a place women come to feel happy. We hope we can inspire every customer to dress with confidence in order to make an impact on their families and the world around them.




Our Collections:

NV by Novalie is our private label brand which offers beautifully on-trend tops, skirts, dresses, outerwear, and jumpsuits. Each piece has been hand-selected from trusted manufacturers and priced affordably to make them accessible to every woman looking for a colorfully stylish clothing alternative.






Novalie Exclusives is a high-end clothing collection dreamed up and designed by Bonnie Wiscombe and (soon-to-be) manufactured here in the United States. Our vision for this collection is to create beautifully bold yet flatteringly feminine pieces, for every occasion.

Our Exclusive designs will have a higher price point due to the excellent quality of our fabrics and trims, the smaller quantities produced and the fact that they will be cut and sewn responsibly here in Arizona, just minutes away from our headquarters. We're excited to be able to closely oversee the sourcing and manufacturing process and hope that you love the resulting exceptional quality and fit.


Stay tuned for more details on the Novalie Exclusives launch!





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