Novalie offers colorfully fun and stylish clothing for women who want to dress their personality. The brand was founded by Bonnie Wiscombe, a mother of 9 children and creator of the lifestyle blog Bonnie and Blithe.

Bonnie, founder of Novalie.co


Our Story:

Bonnie has always been a devotee of bold & bright fashion and remembers getting inspiration for her clothing choices as a child from some of the most fearless TV fashionistas of the 1980’s and ‘90’s (Punky Brewster and Clarissa Explains it All, to name a few).


Bonnie’s dream is that beautiful, colorful and unique clothing can be accessible to everyone, and created Novalie as a place women come to feel happy. We hope we can inspire every customer to dress with confidence and flair!




Our Collections:

NV by Novalie is our private label brand which offers beautifully on-trend tops, skirts, dresses, and jumpsuits. Each piece has been hand-selected from trusted manufacturers and priced affordably to make them accessible to every woman looking for a colorfully stylish clothing alternative.






Novalie Exclusives is a high-end dress collection dreamed up and designed by Bonnie Wiscombe and manufactured here in the United States. Our vision for this collection was to create beautifully bold yet flatteringly feminine dresses, equally suited for a work event, an upscale date night or even just attending church.

Our Exclusive designs have a higher price point due to the excellent quality of our fabrics and trims, the smaller quantities produced and the fact that they are cut and sewn responsibly in downtown Tempe, Arizona, just minutes away from our headquarters. We love being able to closely oversee the sourcing and manufacturing process and hope that you love the resulting exceptional quality and fit.


Novalie Exclusives set to launch in 2020!





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