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A message from our founder...

Novalie’s mission is to provide cute, comfortable and colorful clothes to moms everywhere. I believe that the role of a mother is one of the most fundamental jobs in society and that every mom should take time for self care. Yet as a mother of 10 children myself, I’m acutely aware of how difficult it is to put yourself together amidst destructive toddlers and sassy teenagers.

I created Novalie as a place where incredible moms (like you!) can come for beautiful clothes and tips on how to style them, especially through the changes of pregnancy and postpartum. I’ve seen over and over how mothers who make self care a priority radiate confidence, compassion and joy. And I firmly believe that a strong, happy mother can change the world.

Thanks for being here,


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